The Engine 2 diet is a plant based diet created by Rip Esselstyn. The Texan firefighter was featured today on the Today Show promoting the diet named after the Austin, TX fire station where he works.

Watch video of Rip’s appearance on the Today Show below.

The Engine 2 Diet book which goes by the full name “The Engine 2 Diet: The Texas Firefighter’s 28-Day Save-Your-Life Plan that Lowers Cholesterol and Burns Away the Pounds” is available on Amazon.